Our pricing as of May 2026 is now based on your Gross Merchandise Value (GMV) in USD.
Check out our pricing page here - https://www.stocktrim.com/pricing
We offer monthly and annual plans based on your GMV.
What is GMV = it is your Gross Merchandise Value.
It's the total value of goods sold through a business over a given period - essentially your top-line revenue before any deductions.
Simple example If you sell 1,000 units at $100 each, your GMV is $100,000. It doesn't matter whether you made a profit, paid returns, or had discounts - GMV is just the raw total value of what moved.
Why StockTrim uses it for pricing
It's a clean, objective measure of business size that's hard to game and easy for a prospect to know off the top of their head. It also directly correlates with how much inventory a business is managing - a $20M GMV business has roughly 10x the inventory complexity and working capital exposure of a $2M business, so it's a fair basis for charging more.
GMV vs Revenue vs Turnover
These terms are often used interchangeably by SMBs and for most product businesses they're effectively the same number. The distinction matters more for marketplaces (like eBay or Etsy) where GMV is the total transaction value but their actual revenue is just the commission they take.
For StockTrim's purposes and your pricing page, GMV and annual revenue/turnover mean the same thing - just use whichever term your customers are most familiar with. In NZ and AU, "annual turnover" is probably more commonly understood than GMV for an SMB audience.
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